RE: THE UNDERWEAR RULE – NSPCC CAMPAIGN LAUNCH 13 JANUARY 2014
Last year (29 July to 4 August) the NSPCC ran a campaign to encourage parents and carers of 5-11 year olds to talk to their children about keeping safe from sexual abuse and to build their confidence by encouraging them to use the “Underwear Rule.” We wish to maintain and improve levels of awareness of the importance to talking to children and to that end we will be have a further period of public campaign activity. This will be launched on Monday 13 January and run until 7 February.
As with the campaign earlier this year, we will be using and developing the Council of Europe guidance on “The Underwear Rule” which puts across the message that the areas covered by your underwear are yours and private to you. If anyone touches those areas you should tell a parent or someone you trust. Parents have responded well to these messages. There are, of course, nuances that the campaign will seek to address. We have developed materials and a booklet for parents to support the campaign and you can view these on the NSPCC website:
The campaign will include radio advertising, on-line media, press activity, and digital and hard copy materials. More detailed information will be provided on the NSPCC website at the time of the campaign’s launch.
As this is an awareness raising campaign aimed at parents and carers, we do not envisage that it will lead to a significant increase in referrals to statutory and other services.
If you can help promote and support the campaign in any way, we would, of course, be very appreciative. Activities that you might consider include
· Raising awareness of the campaign via social media. We can provide you with suggested tweets, Facebook statuses, etc.
· Display website banners
· Include the campaign in any newsletters, blogs, etc., that you produce. We can provide you with articles/copy
· Distribute our A5 hard copy booklet to parents – let us know how many copies you would like
· Display posters (A4 sized)
· Any other ways you can think of for reaching parents!
If you can undertake any of these activities during the campaign period (13 January to 7 February) your support would be much appreciated. It would also be valued outside this period because we are keen to make The Underwear Rule a living campaign.
If you have any queries about this new phase of the campaign or would like assistance with any campaigning or communications activities please do not hesitate to contact me or the Regional Communications Team walesandsouthwestcommunication
Let me take this opportunity to wish you a very happy new year.
Warm regards
Des
Des Mannion
National Head of Service
NSPCC Cymru/Wales
No comments:
Post a Comment